Episode 08: Improving Your Marketing Strategy Using the Problem-Awareness Spectrum
On today’s episode of The Inspired Entrepreneur Podcast, I am going to walk you through the Problem-Awareness Spectrum and how understanding this spectrum can help you figure out what audience you need to focus on and how to improve your marketing efforts. Listen in for tips on how to take inspired action to improve your marketing strategy using the problem-awareness spectrum.
IN THIS EPISODE YOU’LL HEAR:
The reasons why you aren’t getting clients consistently
About the five audience groups that fall on the problem-awareness spectrum
The differences between the audience groups and how to know which one you need target
Actionable tips to help you market toward your target group on the spectrum
INSPIRED ACTION CHALLENGE:
Think about who you have been targeting through your marketing strategy. How many different groups on the problem-awareness spectrum have you been trying to reach? If you are trying to reach everyone, then you are reaching no one. I challenge you to pick one group on the spectrum and focus your marketing efforts on them, and create high-level content for that audience in order to increase your conversion rates and sell more of your products and services.
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