What is a 2(e) Merely Descriptive Refusal?

If you file a trademark application and the office action issues a 2(e) Merely Descriptive refusal, you will have the opportunity to respond. This refusal alleges that your trademark merely describes your product or service. It is one of the most difficult refusals to overcome because you have to prove to the trademark office that your mark is distinctive.

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TrademarksAlli Elmunzer
What is a Generic Trademark?

A generic trademark goes a step further than one that is deemed merely descriptive. While merely descriptive describes the product or service, a generic trademark states exactly what the product is. For example, if your products are laptops and you were to file a trademark application for “laptop” that would be considered generic.

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