Why Registering Your Trademark is More Important Now Than Ever Before!

Registering a trademark has always been an important part of any long term business plan, but now more than ever it is so important to register your trademark.  With more and more people starting businesses (hello worldwide pandemic!) now it is more crucial than ever to make sure you are working towards securing your brand.

Here are the most important reasons why you need to strongly consider filing your trademark.

1.  More trademark applications are being filed than ever before.  Statistically, the USPTO is receiving more applications for federal registrations than ever before.  This means that you need to protect your brand now.  You need to make sure that with the influx of new businesses and new applications you want to be in a position that allows you to stop infringers and as well as be able to block someone else from filing a mark similar to yours.  You always want to be the first to file and obtain registration, trying to contents and obtain a trademark from someone else who has already gained registration is possible, but will cost you a lot of time and money.  

2. Registered trademarks help massively in obtaining domain names and social media handles.  If you are trying to obtain or block someone from obtaining a domain name that is the same or similar to yours, the domain company will request you have a registered trademark registration number in order to help you.  This is true for social media names and handles as well.  If you are wanting a handle someone else already has that is the same name as your registered trademark, the social networking site will likely have a procedure to help you obtain the name but proof of a USPTO registration is usually required.  

3. Brands are the coolest thing around.  Seriously.  Building a strong, and recognizable brand is the goal of any business these days.  And now more than ever it is possible.  So if you want the status that comes with the exclusive club that is the trademark, now is the time to register!

Because of the sheer number of applications hitting the USPTO office not only does it take longer to get registration, but it is also getting more difficult.  That’s why it’s important to work with a trademark attorney who specializes in what you do.  If you’re ready to file your trademark or are just looking for more information about the process, let’s chat!  Schedule a free call with me here!